Brands increasingly implement regional pricing in different locales; they offer their products for different prices based on the customer’s location. This is especially common with digital products, but even clothes are priced differently from one place to another.
Regional pricing is typically based on local currency exchange rates and sales trends. It also influences the products the target market can buy or order online. Different prices set for the same product indicate that you can spoof your location and shop around to buy cheaper outside your own locale.
Get a Better Assortment of Benetton
Founded in 1965, Benetton is a global fashion brand based in Italy, with a network of nearly 5000 high-street shops around the world. Benetton is known for its prominent sports sponsorships, as well as its “United Colors” slogan.
Benetton also allows customers to check out new collections and order clothes online and have them shipped to where they live. Benetton assortments may vary from country to country. Customers believe the apparel sold in the US has more variety and higher quality.
How to Order Benetton If You Live Outside the US
If you’re living outside the US, you need to change your IP address to access Benetton’s US website and then place your order. The best way to go about this is using a Virtual Private Network (VPN). But not all VPNs are safe, especially the free ones which secretly sell users’ data to third parties.
Meet VPN Unlimited! VPN Unlimited offers several US-based VPN servers you can use that enable you to buy on Benetton US.